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The TrophyRoom fantasy sports app recently closed a six-figure bridge and is firmly targeting the explosion of the Indian fantasy sports market later this year. Launched as a free-to-play game in September of last year, the TrophyRoom team has been busy collecting data, listening to user feedback, and coming up with new features, all in an effort to disrupt a very strong growth market but lacking in innovation. need a reshuffle.
The round ended with the participation of a number of angel investors and venture capital funds Maxify and Nest Tech.
âTrophyRoom ticks all the boxes now. I consider this company to be one of the companies with the highest growth potential in our portfolio. The product is sticky and fun, and the next version is going to be a market mover. The timing is just perfect, âsaid Soe Moe Kyaw Oo, Founder and Managing Partner of Nest Tech.
TrophyRoom lets you mix and match real soccer players from the biggest leagues and put them into your own daily dream squad. You then use your roster to challenge friends or strangers in one-on-one or group challenges. But the real magic happens when the real matches begin. One of the unique features of TrophyRoom are tactical cards – playing cards that allow you to affect score. Play the right card at the right time and get rewarded. Play it at the wrong time and get punished, the company shared.
âIt’s easy to support TrophyRoom. The team moved mountains and designed a truly unique product that exudes passion for the sport. You feel it when you hold the app in your hand, âsaid Georg Westin, Founder and President of Maxify, in line with Statement by Soe Moe Kyaw Oo.
The company has spent the past few months collecting data to support its hypothesis that creating an easier to grasp and more engaging social experience will produce more loyal players.
âWe are creating the next generation of fantastic sports, building on the knowledge and experience of the current generation. There is a serious lack of innovation, which leads to bland products that look very similar. Innovation mostly focuses on introducing new rules, rather than introducing new gameplay features, and this is where TrophyRoom shines. Fantasy sports games are notoriously ruthless to new players, this is one of the most obvious, but surprisingly overlooked, issues with traditional fantasy sports products. At the same time, there is a golden opportunity to dramatically increase user engagement during live matches, also something previously overlooked by the industry as a whole, âexplained Zacharias Tegefeldt, CEO and co-founder. by TrophyRoom.
The company is already seeing the hypothesis bear fruit. Compared to a benchmark by GameAnalytics covering over 100,000 mobile apps, TrophyRoom has already achieved retention goals that most apps never see.
âWe are fortunate to have an army of really loyal early adopters as well as very good overall retention numbers. This gives us the confidence to shift the machine to the next level, âadded Tegefeldt.
Despite being available worldwide, the app is attracting particularly high interest from Indian users, who now make up around 55% of the total user base.
âWe will intensify our adventures in India. We are now confident that this market is ready to see the next version of TrophyRoom, which we believe has the potential to shake up the entire industry. The timing is good, the product is good and the team is certainly right too, âadded Tegefeldt.
He also mentions that the company is already preparing for its next funding round.