Sports event

Sports events industry conference to be held in Milwaukee in 2027

The 2027 TEAMS (Sports Travel, Events and Management) Conference and Exhibition will be held in Milwaukee, VISIT Milwaukee announced today. The gathering of the sporting events industry will be held from October 18-27, 2027 and is…


The 2027 TEAMS (travel, events and management in sport) Conference and exhibition will be held in Milwaukee, VISIT Milwaukee announced today. The gathering of the sporting events industry will be held October 18-27, 2027 and is expected to attract 1,200 attendees and $ 8 million in estimated economic impact for the city, according to VISIT Milwaukee. “We are very excited to welcome TEAMS ’27 to Milwaukee,” said Marissa Werner, Director of Sports Milwaukee, the new sports division of VISIT Milwaukee. “Sports Milwaukee was launched earlier this year after a pandemic prevented us from participating in sports not only as athletes but also as spectators. I can’t think of a better way to continue hosting sporting events in our lives and in person than with the announcement of the world’s largest sporting events industry conference in Milwaukee. TEAMS attracts conference attendees from sports organizations, sports commissions, convention and visitor bureaus, and several other hotel companies from around the world. Founded in 1998, TEAMS offers educational programs, one-on-one meetings, a trade show by appointment, seminars and networking at its annual conferences. This year’s TEAMS conference will be held in Atlantic City. “Milwaukee is one of America’s great sports cities,” said Timothy Schneider, president of the sports division of Northstar Travel Group, which hosts the event. “Milwaukee has been a strong advocate for the sporting events industry, and we are excited to share the city’s history with our attendees so they can have memorable experiences while visiting one of the crown jewels. from the Midwest. ” Earlier this year, TEAMS announced that it will continue to be the exclusive venue for the national governing body SportsLink and the United States Olympic and Paralympic best practice seminar. The agreement grants U.S. Olympic and Paralympic representatives access to conference and exhibition attendees interested in hosting sporting events. The Wisconsin Center will be the site of the TEAMS 2027 conference and exhibition. The $ 420 million expansion of the Wisconsin Center, which will increase its size to 445,000 square feet, is expected to be completed in 2024.


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