Sportradar, the world’s leading sports technology company creating immersive experiences for sports fans and federations, on Wednesday announced a three-year extension of its agreement with the International Tennis Federation (ITF) to serve as official data partner of the ITF. The agreement extends the strong partnership between Sportradar and the ITF, which since 2012 has encompassed the World Tennis Tour as well as a number of other major ITF competitions, such as the Billie Jean King Cup.
In addition to the official data partnership, the extension enables the Federation to implement a number of major ongoing projects focused on integrity, including the development of an innovative technological infrastructure to further enhance the protection of the integrity at World Tennis Tour events. Along with the mentioned projects and activities, the ITF, in partnership with Sportradar, will continue to invest significantly in accreditation, control systems and personnel to protect the integrity of circuit events, leading the tennis world in its efforts to ensure a safe experience for players and fans. . As the global governing body of tennis, the ITF supports the anti-corruption program and services of the International Tennis Integrity Agency (ITIA). As part of its continued commitment to protect the integrity of sport, the ITF will continue to leverage Sportradar’s integrity services by including its Universal Fraud Detection System, an advanced and proven betting monitoring service to analyze global betting patterns, and its unmatched “insights and surveys”. ‘(I&I) capabilities.
Additionally, Sportradar will create a suite of enhanced digital assets connecting tennis fans with new fan-centric websites, apps and products to deliver a more dynamic user experience that will be powered by Sportradar’s fast, accurate and reliable data. . Sportradar CEO Carsten Koerl said: “Sportradar is the global leader in helping leagues and federations around the world to maximize the value of their data while ensuring the integrity of sport. We have partnered with the ITF for almost a decade and the extension of our agreement is a sign of their continued trust, which is based on a shared commitment to innovation and increased fan engagement. . We are passionate about tennis and I am very proud of the benefits this partnership will bring to an incredible sport.
ITF President Dave Haggerty commented: “We look forward to continuing our partnership with Sportradar as we provide technology that will help ensure integrity and data protection as well as a platform. digital form that will enhance the fan experience around the ITF World Tennis Tour and major events including the Billie Jean King Cup. ”(ANI)
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