Courtesy of Major League Baseball
MLB at Field of Dreams
Even before Tim Anderson’s “stalk-off” home run landed in the cornfield to give the White Sox a 9-8 victory over the Yankees on August 12, it was clear that the first attempt of the MLB to hold a regular season game on the site where the 1989 film “Field of Dreams” was filmed was a success. From thrilling pre-game ceremonies in which the players walked out of the cornfield and actor Kevin Costner delivered the pitch-perfect speech, to a back-and-forth that lasted the entire game, he never no wonder it has become the most-watched regular-season baseball game. on any network since 1998 and the most streamed regular season baseball game in Fox Sports history. The number of caps for fans in attendance in Dyersville, Iowa, was seven times that of a typical regular season game in 2021. Fox generated more advertising revenue than any other regular season game in the 25 years network’s relationship with MLB. . Other leagues soon began to explore if they could do something to emulate the game’s success.
Courtesy of the PGA of America
2021 PGA Championship
History was made during the 2021 PGA Championship at the Ocean Course on Kiawah Island, South Carolina, with Phil Mickelson, then 50, becoming the oldest great champion in golf history. Mickelson’s two-stroke victory over Brooks Koepka and Louis Oosthuizen helped CBS draw its best PGA Championship Final Round viewership since 2018, and scenes from the energetic crowd were reminiscent of Augusta’s madness in 1986, when 46-year-old Jack Nicklaus won his last Masters. Mickelson’s win cemented the tournament as one of the greatest days in sports history, providing a post-COVID celebration that could only have been reserved for Mickelson.
NASCAR Busch Light Clash at the Colosseum
NASCAR and its management team – Steve Phelps, Steve O’Donnell, Ben Kennedy and others – have been recognized in the industry for their creativity, different thinking and successful execution of the Busch Light Clash at the Coliseum. The idea, credited to Kennedy, 30, was hailed by even the most hardened NASCAR veterans because it did everything they’ve been talking about for years: go into a new market; exposing the races live to new fans; excite their teams; and show bluster. Given the media and promotional value and increased stakeholder morale and enthusiasm, it’s hard to think of a more successful way the series could have started its season.
Circuit of the Americas
United States Formula 1 Grand Prix at the Circuit of the Americas
F1 has taken the American sporting landscape by storm, as the circuit’s growing commitment to hosting races in the United States, coupled with the popular ‘Drive to Survive’ series on Netflix, has made it one of the most popular properties in the world. trendiest in the industry. Nowhere was that more apparent than at last year’s United States Grand Prix in Austin. Weekend attendance at Circuit of the Americas reached 400,000, which exceeded the projection of 360,000. The Grand Prix also set a new audience record on ABC, and was up 42% from 2019 (no racing in 2020 due to the pandemic). COTA has also played a huge role in restoring F1 to America over the past decade, and F1 signed a new five-year deal with the track in February to keep the Grand Prix there until 2026.
Super Bowl LVI
The Los Angeles Rams’ Super Bowl LVI victory was huge not just for now, but for the future of a team looking to build a new generation of Los Angeles fans after 20 years in St. Louis. The Big Game also marked a return to normalcy for the entire sports industry, as a full-capacity crowd descended on the City of Angels after a capacity-limited Super Bowl in Tampa the previous year. . All the bells and whistles of SoFi Stadium were on display, with more than 900 concession outlets. Meanwhile, the game drew its highest TV audience since 2017. Downtown LA and the SoFi area were the two main venues for parties and events, although there was plenty of VIP activity in Beverly as well. Hills, Hollywood and near beaches.
Discover the 2022 NHL Winter Classic
The 2022 NHL Winter Classic became a postcard for Minnesota on a Saturday night at Target Field, where the St. Louis Blues beat the Wild 6-4. A puck drop of minus 6 degrees made it the coldest outdoor game in NHL history, but that didn’t stop a sold-out crowd, predicted at 38,619, from showing up. To say the NHL put on a show would be to put it lightly. There was a concert on the field by country singer Thomas Rhett between the first and second periods, the introduction of the United States women’s Olympic hockey team between the second and third periods, as well as games of periodic youth hockey during breaks from the NHL itself. Overall, the Winter Classic was a victory lap for the league and Wild owner Craig Leipold, who had been trying to bring the Winter Classic to the Twin Cities for more than a decade.
WWE Summer Slam
Last summer’s WWE SummerSlam event in Las Vegas — the first at an NFL stadium and the first full-capacity event at Allegiant Stadium — brought together more than 51,000 fans, making it the largest attendance in room for WWE’s most attended event and event. 2021. That turnout quickly convinced WWE to return to Allegiant on the weekend of July 4, 2022, hosting a second event – Money in the Bank – at the Raiders’ home. The return of John Cena and Brock Lesnar helped SummerSlam break several records, including becoming the most-watched and highest-grossing SummerSlam in WWE history. WWE Chairman and CRO Nick Khan also cited the event as a successful execution of their decision to move select pay-per-views to Saturday nights.