Australian rules football is set to inject cash following a sale of a minority stake to a US private equity firm, but the sport must look beyond signing top players level to develop,” said A-Leagues general manager Danny Townsend. The Australian Professional League (APL), which operates the country’s top-flight men’s and women’s leagues, announced on Tuesday that Silver Lake would acquire a 33.3% stake in the company which values the organization at around $425 million. Australian dollars.
“It’s not just about marquees, it’s about the different stakeholder groups who love our game,” Townsend told the Sydney Morning Herald. “We are so connected to Asia, so how do we get more high-profile Asian footballers into our game?
“How do we look at the other nationalities of huge migrant populations that live here in Australia and connect our sport to them knowing that they usually come from countries where football is first?”
APL took over management of the men’s and women’s leagues after they ‘split off’ from Football Australia in December last year. He signed a five-year broadcasting deal with ViacomCBS worth A$200 million ($142.24 million) in May and plans to add two teams to the men’s competition despite recent difficulties in attracting fans. crowds, which Townsend attributed to the pandemic.
“All sports right now are struggling to get people to games,” Townsend told News Corp. enjoy live sports again.”
The decision to accept Silver Lake’s investment was welcomed by Anthony Di Pietro, chairman of four-time A-League champions Melbourne Victory. “It’s a generational event,” he said.
“It really gives the game the impetus to continue to evolve and grow.” ($1 = 1.4061 Australian dollars)
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