Total revenue generated from mobile sports applications reached $ 166 million in the first half of 2019, as streaming services continue to gain popularity around the world.
According to Sports Apps Status Report According to analyst firm Sensor Tower, combined App Store and Google Play store revenue hit a record high of $ 93 million in the second quarter, breaking the previous high of $ 73 million set a quarter earlier .
Analysts now believe the $ 100 million threshold could be crossed for the first time in the third quarter.
Mobile sports application revenue
The number of downloads recorded in the last three months was 254 million, surpassing 200 million for the fifth consecutive quarter. However, that figure was down year over year, with 294 million downloads in the second quarter of 2018, mostly due to the World Cup in Russia.
Given Android’s much larger install base, it’s no surprise that Google’s mobile platform accounts for the lion’s share of downloads. Android was responsible for 186 million, with the App Store contributing 68 million.
However, iOS is a much more lucrative platform for app developers. Although Google Play’s revenue doubled to Â£ 24million in the second quarter, three-quarters came from Apple’s marketplace, worth $ 69million.
The continued growth can be largely attributed to the boom in online streaming. DAZN, which only entered the rankings last year, was the top app in terms of revenue in the first half of the year. This ended the long reign of MLB At Bat, which offers live audio and video of baseball games through in-app purchases.
Getting the # 1 spot by DAZN is important as it reached # 1 although it is only available in a number of countries.
Meanwhile, ESPN, which now offers subscriptions to its extended ESPN + streaming service in the United States, has gained five spots. MLB At Bat drops to third place, with the NBA in fourth and fifth place, the OnX Hunt GPS hunting app proves that it’s not just streaming that drives growth.
As sports broadcasters expand beyond traditional TV platforms and organizations themselves go direct to consumer (D2C), the market will continue to grow. At the same time, the digitization of sport and the generalization of 4G and 5G networks will see the emergence of completely new applications.
While the heyday of 2018, when the App Store saw a 70% increase in revenue, is unlikely to be repeated, net revenue could exceed $ 250 million this year. Longer term, analysts forecast a growth rate of 23% over the next five years, with revenue reaching $ 520 million by 2023.
On the Google Play side of the equation, the expected growth rate is largely the same at 22%, reaching $ 151 million. This means that the total sports apps market will be worth $ 635 million within five years.
Of course, these numbers only represent the revenue generated directly from the app itself. They do not take into account subscriptions paid elsewhere, nor do they include the impact of the legalization of sports betting by the US government last year.