TIPS FROM MIDAS: Earn money with 4Global, a funder of sporting events.
The holidays are over, the liquor cabinet is empty, and it’s early January, the time of year when many of us commit to making positive changes.
Gym memberships are on the rise, and gyms are full of people eager to lose weight, get in shape, and get the six-pack they’ve always dreamed of.
Attendance drops in February and March, and memberships are canceled at an alarming rate by April.
The trend isn’t just bad for gyms; it is also a problem for governments and health care systems around the world.
Around 30% of the world’s population is physically inactive, according to studies.
Obesity is responsible for more than 30,000 deaths a year in the UK alone, a tragedy for loved ones and a huge financial burden for the NHS.
However, it does not have to be so.
According to a recent report, encouraging over-65s to be more active could save the NHS £12billion a year, almost 10% of the annual budget.
According to Sport England, every £1 spent on persuading people to exercise yields £4 in benefits.
4Global works with public and private sector organizations to make physical activity more accessible and engaging for people of all ages, wealth and backgrounds.
The company went public in November; its shares are currently trading at 84p and are expected to rise significantly as the company expands.
Eloy Mazon, who was only 27 at the time, founded the company in 2002.
Mazon founded 4Global with an MBA from Imperial College and a passion for sport to help cities and other organizations bid for, organize and profit from major sporting events.
Since then, the company has worked on almost every Summer and Winter Olympics, including London, Rio and Tokyo, as well as several World Cups and other football tournaments.
4Global is sometimes involved from the start.
The group is sometimes called upon to help in a crisis.
The company is increasingly helping cities and government agencies ensure the games leave a lasting legacy, not just in terms of buildings and stadiums, but also for local residents.
Major sporting events, such as New Year’s resolutions, often spark a spurt of physical activity that fades after a few months.
Mazon was curious as to why, so after working on the London Olympics, he and his team began collecting data from local governments, gyms and other sports facilities to see what activity patterns they could find.
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