Sports event

Launched sports event production company Bboy for companies looking to market to millennials and Gen Z

Pro Breaking League founder Frankie Hernandez created the world’s first professional sports competition for breaking

NEW YORK, OH, USA, Feb. 21, 2022 / — Bboy pioneer Frankie “Sirswift” Hernandez has launched the Pro Breaking League, a sports event production company for companies looking to market to millennials and Gen Z through the professional sport of breaking.

The Pro Breaking League is Bboy’s premier sports event production company for companies looking to host and produce professional sporting events. To date, there has been no
Bboy production company meeting the global demand of advertising, marketing and public relations agencies; event marketing and experiential event companies; event planners and managers; showrunners; network producers; Television producers and producers of live sporting events.

Through the Pro Breaking League, businesses can host unique and branded professional Bboy sporting events, create marketing campaigns around them, and recoup their investment through the sale of sponsorships, media rights, event tickets, advertising, event activations, vendor booths and more.

The league also offers guaranteed broadcast and distribution services on a major sports network channel.

Hernandez, founder of the Pro Breaking League and the World Bboy Battle, danced and toured professionally as a teenager. In 2015, he launched the world’s first professional sports competition for breaking, World Bboy Battle #1. Five years later, breaking became an Olympic sport added to the Paris 2024 games.

Hernandez is the innovator of Bboy Sport, a one-of-a-kind action sports competition for breakdancing sports.

These Hernandez innovations set Bboy sports apart from other breakdance competitions:

• UFC style matchups or battles
• Tale of the Tape before each battle
• Play-by-play sports announcements (move by move)
• True Bboy Sport – Footwork, power moves and freestyle format makes it easy to evaluate and compare performance and skill
• Scoring System – 100 point scoring system based on 10 fundamental elements to break: Execution, Form, Degree of Difficulty, Flexibility, Strength, Balance, Speed, Musicality, Creativity and Endurance

“We are more than just a full-service production company for brands, agencies, channels and networks. We are your partner in bringing professional Bboy sporting events to the younger urban generation. We are on a mission to change the landscape of breaking and live and branded Bboy sports entertainment,” Hernandez said.

Businesses interested in hosting a pro Bboy sports event or scheduling a free consultation with the Founder and President of Pro Breaking League, visit


Frankie Hernandez
Professional Breakup League
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