India’s fantasy sports app and website Howzat have appointed cricket legend Yuvraj Singh as the app and website brand ambassador. With this association, the brand aims to harness the immense popularity of Yuvraj Singh in the country and hopes to consolidate Howzat’s position as the most favorite fantasy sports app for millions of Indians. During promotions, Yuvraj Singh will feature in all Howzat advertisements and be part of the platform’s brand communication.
Thrilled by the association, Yuvraj said: “I am delighted to be part of Howzat. It was an easy decision for me to partner with the Howzat brand for two reasons. Firstly, it is one of the safest and most trusted fantasy cricket platforms in India. Secondly, I love the original name, which not only resonates with every cricket fan but also helps the app stand out in a sea of great-sounding, similar apps. The good thing is that Howzat stands out not only for its name but also for its features. I can’t wait to connect with sports enthusiasts using Howzat’s hugely popular “Beat the Legend” feature and challenge their fantastic teams in upcoming matches! “
Commenting on the great association, Aman Satija, Head of Growth and Revenue at Junglee Games, said: “We are delighted to welcome cricket legend Yuvraj Singh to Howzat. We have watched him play and admired him over the past two decades, every time he has come to bat for the Indian team. Who would have thought we would play with him too! In our “Beat the Legends” contests, fans of fantastic sports can challenge Yuvraj’s teams to cricket matches. With many exciting series and tournaments like the English India Tour and IPL coming up in the next few months, our users are excited to play with it.
After enjoying a very successful 2020 in terms of revenue growth and player acquisition, Howzat is poised to become India’s most favorite fantasy cricket app and Yuvraj’s promotion will further catalyze the brand growth.
Operated by Junglee Games, Howzat is a fantastic sports app that combines sports, skills and cash prizes to provide sports fans with an exciting gaming experience. It allows players to create fantastic cricket, soccer and kabaddi teams by selecting players from real teams playing real matches on the pitch. It is a 100% safe and secure platform trusted by over 8 million users in India.
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