Sports app

Fantasy sports app Howzat appoints Yuvraj Singh as brand ambassador

Singh will feature in all Howzat advertisements and will be part of the platform’s brand communication

Fantasy sports app and website Howzat has appointed cricketer Yuvraj Singh as brand ambassador for the app and website. With this association, the brand aims to tap into the popularity of Yuvraj Singh in the country and hopes to cement Howzat’s position as the favorite fantasy sports app of millions of Indians. During promotions, Singh will feature in all Howzat advertisements and will be part of the platform’s brand communication.

“In our ‘Beat the Legends’ competitions, fantasy sports fans can challenge Yuvraj’s teams to cricket matches. With many exciting series and tournaments like England India Tour and Indian Premier League coming in the upcoming months, our users are excited to play with it,” said Aman Satija, Head of Growth and Revenue at Junglee Games.

“I look forward to connecting with sports fans using Howzat’s hugely popular ‘Beat the Legend’ feature and challenging their fantastic teams in upcoming matches,” Singh added of his association with the platform. form.

Operated by Junglee Games, Howzat is a fantasy sports app that combines sports, skills and cash prizes to provide sports fans with a gaming experience. It allows players to create fantasy cricket, football and kabaddi teams by selecting players from real teams playing real matches on the pitch. The platform has over 8 million users in India. Junglee Games, founded in 2012 by Ankush Gera, is a skill game platform with more than 25 million users worldwide. Operating primarily from San Francisco and Delhi, Junglee Games has teams in San Francisco, Hong Kong, India, Vancouver, Argentina and Poland. The company’s most notable products are Junglee Rummy,, and Howzat. After establishing a strong foothold in India, Junglee Games plans to expand into the US and UK. To support this venture, the company plans to create and launch new global IP while focusing on eSports and mSports.

Read also: boAt partners with Digitas India for its Rock’In India advertising campaign

follow us on Twitter, instagram, LinkedIn, Facebook

Financial Express is now on Telegram. Click here to join our channel and stay up to date with the latest Biz news and updates.