Sports event

Calendar 2022: Marketing, media, sporting event

January 5-7

CES plans to return to an in-person event in Las Vegas after going virtual only last year, but organizers announced on December 31 that the event would end a day earlier than planned for safety reasons. The question is how many people actually show up, because omicron makes planning difficult. Twitter, Pinterest, MediaLink, Procter & Gamble, and iHeartMedia and have already canceled plans in person.

Read more: CES cancellations

January 31

Trevor Noah presents the Grammy Awards on CBS. The main nominees are Jon Batiste (11), Justin Bieber (8), Doja Cat (8), HER (8), Billie Eilish (7) and Olivia Rodrigo (7).

February 4-20

The XXIV Olympic Winter Games are being held in Beijing, China. The event faces multiple complications, from human rights protests to the spread of the omicron variant.

Read more: US will not push Olympic sponsors to withdraw from event

February 13

Super Bowl LVI is played at SoFi Stadium in Los Angeles. For advertisers, the real show is on NBC, where the network is making $ 6.5 million for 30 seconds and has nearly used up its inventory. Ad Age will present a preview of what to expect from brands at a virtual event on February 8. RSVP for this at

Read more: Latest news and analysis on Super Bowl commercials

1st of March

The Ad Age Next: Health and Wellness virtual event brings together leaders from the health and wellness industry to discuss how their brands have evolved over the past few months and what to expect. Tickets go on sale in January.

March 8-12

Natural Products Expo West in Anaheim, California is the world’s largest trade show for natural and organic food brands and buyers.

March 14

Ad Age publishes the annual A-List and Creativity Awards, which honor the best advertising companies, industry leaders and campaigns of 2021. The deadline to enter is January 11. An in-person gala is scheduled for New York on April 25. More information on

March 11-20

South by Southwest takes place in Austin, Texas. Organizers have faced calls to move the event to protest Texas’ tough new anti-abortion law, but have chosen to stay in Lone Star State, stating “we will continue to use our platform to advancing human rights at home and around the world. . “

Read more: SXSW stays in Austin despite boycott rumors of Texas abortion bill

March 17-20

March Madness begins with the first and second rounds of the men’s college basketball tournament. The women’s tournament, which starts on March 18, will use the trademark “March Madness” for the first time after pressure from gender equality advocates.

March 27

ABC broadcasts the Oscars from the Dolby Theater in Hollywood. The producer is Will Packer, whose credits include “Girls Trip” and “Straight Outta Compton”.

March 27-30

Shoptalk, the premier event for the retail industry, is held at Mandalay Bay in Las Vegas. Guest speakers include Cara Sylvester, Executive Vice President and Chief Digital Officer at Target, and Dara Khosrowshahi, CEO of Uber.

April 5

Ad Age Next: Retail examines the trends shaping the retail industry. The in-person event will take place in New York.

April 16

The NBA playoffs begin as the league’s 75th anniversary season peaks.

Read more: See the 75th anniversary ad filled with NBA legends

May 2-6

The digitally-focused IAB Newfronts will feature live and streaming presentations, followed by the IAB Podcast Upfront from May 10-12.

May 16-20

The One Show announces its creative awards. New this year: a category for creative excellence in gaming.

May 16-20

Television networks organize initial presentations. Disney has announced plans to host an in-person event at an undisclosed location.

May 25-26

The D&AD creative awards announced during a ceremony which will be broadcast live with evening events in New York, São Paulo, London
and Sydney.

June 17

“Lightyear,” a spin-off of Pixar’s “Toy Story”, will hit theaters more than 26 years after the blockbuster franchise began.

June 20-24

The Cannes Lions International Festival of Creativity returns to France after going fully virtual in 2021. The 2022 version will be hybrid, with in-person events taking place in Cannes as well as digital access available to attendees.

Read more: Cannes Lions to resume in person in France in 2022

29 Aug-Sep 5

Good news for practitioners of radical self-expression: Burning Man should be back. “After a two-year hiatus and with lingering, pandemic-related unknowns, the road could be a bit more twisty, but we’ll be damned if that doesn’t get us home,” organizers said recently. iconic Nevada festival of the arts.

October 25-28

The Association of National Advertisers Masters of Marketing conference is held in Orlando with online viewing options available.

November 8

The midterm elections take place as Democrats and Republicans fight for control of the House and Senate. The real winners are the ad sellers, who will benefit from what is expected to be a major increase in political spending.

Read more: Mid-term political ad spend in 2022 set to hit $ 7.8 billion

November 6-8

The Association of National Advertisers holds its annual Multicultural Marketing and Diversity conference in Hollywood, Florida. It will include virtual sessions.

21 Nov-Dec 18

The FIFA World Cup is played in Qatar. Sponsors will be pressured to take a stand on human rights issues in the country, including anti-gay laws.