Casinos are always tinkering with ideas to improve their properties and improve the customer experience.
It’s no surprise, then, that Boyd Gaming has chosen to improve the look and feel of its B Connected mobile sports app.
Boyd has teamed up with IGT, which offers its PlaySports technology, to give the B Connected app a new look, just in time for the NFL season.
Boyd didn’t want to change the brand recognition, just the product itself. And the changes are noticeable. The menu is larger with prop bets and in-play betting opportunities. Graphics are crisper and easier to read with faster score updates. Overall, the app is easier to navigate and use.
“Mobile and in-game sports betting are more popular than ever, so the new and improved B Connected Sports app comes at the perfect time,” said Bob Scucci, vice president of racing and sports operations at Boyd Gaming. “With B Connected Sports, we have created a mobile experience that is both easy to use and unmatched in its selection of betting options, making it one of the most robust sports betting products in the state of Nevada. .”
Scucci said the app’s new look has been in the planning for some time.
“We started planning for this in January,” Scucci said. “But then the (coronavirus) pandemic hit and we were on hiatus for a few months. But getting this out in time for football is remarkable and that was our goal.
Scucci said not only is the look attractive, but the larger menu and the ability to match and bet in-game is easier with the new app.
“The UI is great and the graphics are great,” he said. “But I like the expanded menu the best. We can offer sports that we couldn’t offer in the past, like rugby and darts.”
Although B Connected has had a sports betting app for quite some time, it has the opportunity to not only retain its existing customer base but also target new customers.
“If you already have an account with us, your balance has been transferred to the new app,” Scucci said. “You may need to enter and update some of your personal information, but for all intents and purposes, you’re good to go with the new app.”
The rollout of the new B Connected sports app was the first of a multi-phase plan. When Phase 2 launches in November, look for special promotions and sign-up incentives, as well as a potential unique portfolio for horse racing and sports.
“The target is for November, but part of it is up to state regulators,” Scucci said. “But we did a smooth rollout so we could be ready for the start of football, which we were able to do. The people at IGT and our people have done a great job preparing us.
IGT recently announced a partnership with FanDuel, which currently does not do business in Nevada but also has a relationship with Boyd Gaming. Could the IGT-Boyd deal allow Boyd and FanDuel to finally join forces in the Silver State?
“FanDuel is one of our partners and we’re always looking to do things with them,” Scucci said. “There are no plans to do business with FanDuel in Nevada at this time. But it’s always open to change.
Despite sports betting being limited to the number of patrons who can congregate inside Boyd properties, and anywhere in Las Vegas for that matter, Scucci expects betting on the app to be huge for the NFL.
“I expect this to be our biggest season in the NFL in terms of app betting,” he said. “With the bets in play and the ease of doing it, I think it’s going to be really big.
“That’s why we wanted to be ready to launch the new app. The timing couldn’t be better.